"I would never have thought of opening a studio in my home town. FITOMAT made it possible: a strong concept, clear processes and real freedom as a sideline. My expectations were exceeded."
OPEN YOUR OWN STUDIO
Become a FITOMAT franchise partner and open your own fitness studio - with a smart concept and full support.
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YOUR STUDIO. YOUR SUCCESS. OUR PLAN.
Do you want entrepreneurial freedom but don't want to start from scratch? FITOMAT is your way to self-employment - with a digital concept that works and a team of experts to pave the way.
BANK-READY BUSINESS PLAN
We work with you to create a solid financial and business plan. The result: a clear concept that secures financing and points the way to profitability.
BREAK-EVEN POSSIBLE AFTER 3 MONTHS
Less personnel costs, maximum automation. Our concept is designed to ensure that you break even after just 3 months on average.
FASTER IN THE PROFIT ZONE
Our smart, digital concept reduces your effort to a minimum, while predictable memberships secure your cash flow right from the start.
SUPPORT ALSO IN LIVE OPERATION
We are your partner for continuous further development. Benefit from regular coaching sessions, operational support and the concentrated knowledge of the network.
FIGURES THAT SPEAK FOR THEMSELVES (AND FOR YOU)
The fitness market is growing. But growth alone is no guarantee. We give you the system you need to turn this boom into your own personal and profitable success.
MIO.
Fitness
Memberships 2024
MRD. €
Turnover in the fitness industry 2024
Successful FITOMAT start-ups
FITOMAT LOCATIONS - OUR ESTABLISHED NETWORK
Here you get a glance of our opened studios - potentially your location could be the next pin
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NO FITOMAT TO BE FOUND ON THE MAP?
This could be your chance: We will analyze your desired location and personally support you, so that your region could potentially open a successful new location.
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ONE SYSTEM. ALL SERVICES. FULL SUCCESS.
You don't have to be an expert in finance, marketing or construction - because we provide you with a team of experts and tried-and-tested systems. Focus on what matters: building your business.
GET TO KNOW EACH OTHER PERSONALLY
We will get to know you and discuss your needs and the FITOMAT path to go-live.
LOCATION SEARCH
We accompany the location search - location check and space analysis with modern tools.
BUSINESS PLAN & FINANCING
We support you with bank documents and pitch deck - your path to financing.
DEVICES AND TECHNOLOGY DELIVERY
Your device fleet arrives - plus technology and software setup - ready for your start.
TRAINING SOFTWARE, ORGANIZATION & AUTOMATION
You will receive training in software, organization and standards - for automated processes.
START PRE-SALE
Pre-sale starts pre-opening marketing - location page, social, Google create visibility.
WHAT WE OFFER YOU
With FITOMAT, you can open your own digitally controlled gym - with a tried-and-tested concept, modern structure and strong support.
Using the best location analysis tools, our onboarding experts work with you to find your location. We always receive exclusive top offers & contacts from cooperating brokers & landlords.
Our equipment pool combines state-of-the-art training technology with digital precision. Pre-tested equipment, automated processes and efficient room planning ensure smooth studio operations.
Every FITOMAT studio impresses with its modern, brand-defining design with a clear brand line. Our room concepts create an environment that brings motivation, clarity and the FITOMAT brand to life.
Our marketing & sales: professional, digital, effective. With our carefree package, you can position your studio strongly on the market - your success is our success.
With experience from over 120 successful financing projects, we accompany you from planning to approval. Our team will support you with your figures, business plan and bank discussions - reliably and competently.
YOUR OWN FITOMAT STUDIO COULD LOOK LIKE THIS
OPEN YOUR OWN FITNESS STUDIO?
Make an appointment now for a no-obligation initial consultation and receive a free information package at the same time.
Completely non-binding and free of charge
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed elit est, mollis at ex nec, consectetur accumsan elit. Sed at pretium dui. Maecenas tellus enim, fringilla sed purus in, accumsan consequat tortor.
MORE THAN JUST TRAINING ROOMS
FITOMAT stands for a digital, efficient studio concept - with real entrepreneurial freedom. What does that look like? Our partners explain it best.
"With FITOMAT, I was able to turn my passion for sport into my own business. Today I am self-employed - and enjoy the freedom to shape my own life."
Julia Mulik, FITOMAT Tann
"FITOMAT was the perfect choice for us: a strong concept, a clear focus on the future - and the expertise of the fitbox Group behind us. Now we're taking off in Eisenberg. We're opening on 5.11. - and it's going to be mega!"
Andreas & Galyna Gutekunst, FITOMAT Eisenberg
"With FITOMAT, I invest my capital wisely and build a sustainable business. The support from the head office is excellent - always available, always solution-oriented."
Yvonne Janzen-Geppert, FITOMAT Böklund
"FITOMAT gives me a second mainstay that runs reliably - no matter where I am. The Smart Gym concept gives me freedom, focus and time for my passion: kitesurfing."
Jan-Hendrik Teichert, FITOMAT Trossingen
"With FITOMAT, I get fast, solution-oriented support and full entrepreneurial freedom at the same time. My first studio is going strong - the second is already being planned."
Eduard Meyling, FITOMAT Bad Waldsee
Q&A WITH FRANCHISE PARTNER MARKUS SCHAUER
Do you want to know what it feels like to be a studio owner yourself? This video gives you authentic answers.
FAQ FRANCHISE
Everything you need to know as a franchise partner - compact, transparent and to the point.
Tell us what drives you and what matters to you – your motivation, your goals, and why FITOMAT is the right next step for you.
You should be willing to take responsibility, make decisions, and stay committed even when things get challenging. FITOMAT is designed for people with an entrepreneurial mindset, a healthy appetite for risk, and a strong drive to build something of their own and make it successful. This includes approximately €15,000–€20,000 in equity capital and an openness to using external financing if needed. On an ongoing basis, you should also be prepared to invest around one hour per day in digital management, reporting, and organization.
No. Many of our partners come from completely different industries - thanks to 360° Support, it is also possible to join us as a career changer.
The investment costs are around €250 per square meter and may vary slightly depending on the location, condition of the property, and individual setup. FITOMAT studios typically range from 150 to 1,500 square meters, which means total costs depend primarily on the size of the studio. We’re happy to walk you through the details and define the most suitable setup for your specific location.
Yes. We work with financing partners and support you throughout the entire financing process. If you prefer to work with your own bank, we’re happy to involve them as well – the final decision is entirely up to you. There are also franchise partners who choose to open their FITOMAT studio without any external financing.
FITOMAT supports new founders, experienced entrepreneurs, and investors throughout the entire founding process – from location assessment and studio planning to build-out, marketing, system setup, and operational preparation. All steps are closely coordinated, allowing you to benefit from clear processes, proven standards, and a structured rollout so you can focus on launching your studio successfully.
After the studio opening, FITOMAT provides ongoing support in marketing, technology, administration, and strategic development. In addition, we assign you a trained support team that handles your members’ inquiries quickly, professionally, and reliably. This ensures smooth day-to-day operations while you focus on managing, growing, and optimizing your studio.
We take care of your marketing: locally and digitally. Campaigns, designs and leads included.
Our conservative business planning already accounts for potential ramp-up losses and includes calculated reserves as a core part of the concept. If deviations still occur, we actively support you in increasing visibility and further refining your offering. At the same time, our close connection to the central team allows for fast adjustments to macroeconomic or industry-specific challenges. Especially during the first six months – the most critical phase after opening – we provide particularly close support to identify issues early and take corrective action.
Yes, there are corporate partnerships, and the effort required from you is minimal. Through so-called aggregators such as Urban Sports Club, EGYM Wellpass, Hansefit, or Wellhub, your studio becomes part of centralized corporate fitness networks used by many companies. You earn additional revenue for every check-in generated through these platforms while reaching new audiences who prefer flexible training options without long-term commitments – without having to actively handle acquisition yourself.
